Watchdog warning action against hotel booking sites for misleading tactics
The UK’s Competition and Markets Authority (CMA) are attempting to clamp down on shady marketing and pressure tactics from leading hotel and travel booking websites.
Following an investigation which began in October, the CMA has made a statement regarding widespread use of pressure selling tactics, hidden charges, misleading comparison figures and search results influenced by potential commission earned.
Of key concern was a common strategy in which sites falsely claim “one room left at this price” putting undue pressure on consumers to make a decision.
Another area highlighted was price comparisons, in which a misleading higher price was quoted as the original price – such as a weekend rate vs a weekday rate – to make it appear a larger discount was being offered.
CMA chief executive Andrea Coscelli said: “Booking sites can make it so much easier to choose your holiday, but only if people are able to trust them.
“Holidaymakers must feel sure they’re getting the deal they expected, whether that’s securing the discount promised or receiving reliable information about availability of rooms.
“It’s also important that no one feels pressured by misleading statements into making a booking.”
Coscelli said that, while no sites are being named as the subject of legal action yet, measures would be taken if shady dealing was not stopped.
“We’re now demanding that sites think again about how they’re presenting information to their customers and make sure they’re complying with the law. Our next step is to take any necessary action – including through the courts if needed – to ensure people get a fair deal,” he said.
The watchdog has sent a number of warning letters to sites in danger of breaching consumer protection laws, though again they declined to single out any in particular.
The CMA also said they are consulting with the Advertising Standards Authority over many sites running “best price” or “lowest price” guarantees, asking the ASA to assess whether these statements may be guilty of misleading customers.
Norwegian Ministry of Culture Urges To Unify All Forms Of Gambling Laws Under Single Legislation
Recently three distinct laws in the country look after the different aspects of the industry.…
States See Sports Betting Potential To Cover Budget Deficit
During the lockdowns, sports betting and online casinos became the source of entertainment of people…
English Football League Pleads Government To Ditch Gambling Sponsorship Ban
Without these sponsorships, the EFL thinks that most of its smaller club members will be…
Michigan Regulators Accepts Online Gaming, Vendor License Applications
The industry regulator will also accept applications for vendor registration applications. Currently, more than 18…
Detroit Tigers Makes History With Sports Gambling Deal
PointsBet is an Australian online sports betting platform that has recently found popularity in the…
Canada’s Bragg Gaming Group Gains 44 Percent In Revenue Amidst The Pandemic
The company said its expansion initiatives, including partnership agreements with Gamesys, SkillOnNet, Leon, CasinoSecret and…