Little River Casino Resort Signs Deal With Rush Street Interactive

Published: 24/06/2020

Reading Time: 4 Min

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Little River Casino Resort, owned by the Little River Band of Ottawa Indians, partnered with Rush Street Interactive, one of the top sportsbook and online gaming provider in the US, to expand its in-casino retail sportsbook. The partnership is expected to expand the operations of the casino resort in Michigan’s online market.

Casino operators worldwide are moving towards the expansion of their operations. Land-based casino operators are signing deals with online casino providers to reach out to a broader market. Online gaming is gaining momentum, as fuelled by the reliance of people to gadgets and online services during the pandemic.

Online gambling has been gaining influence in the US and other countries even before the novel coronavirus crisis and states have started legalizing online sports betting and other forms of gambling in the past years. The pandemic became a significant turning point for online gaming, as traffic volume for searches and subscriptions increase during the prolonged lockdowns.

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Rush Street and Little River Casino Resort partnership

The partnership between the two leading gambling firms is aimed at reaching out to more patrons and gathering more revenues. The gambling industry needed to recover from the impact of the novel coronavirus. The partnership between the two firms could lead the way to their recovery.

Little River Casino Resort can now offer its portfolio to Michigan’s online market through Rush Street Interactive online platforms. The partnership plans to launch their brand of online sports betting and online casino products statewide, as soon as restrictions are lifted.

The Little River Band of Ottawa Indians plans to launch a new retail sportsbook in the following months. However, its plan to launch in Michigan is dependent on the decision of the industry regulators.

Andrew Gentile, Little River Casino Resort general manager, complimented the successful history of Rush Street as an in-casino sportsbook provider in Pennsylvania, New York and Illinois. The company’s unbeaten record is one of the factors that made them realize the partnership. The casino operator saw how Rush Street connects land-based casinos to the online market.

Rush Street’s journey as an online gaming provider

Rush Street was founded in Chicago in 2012. In September 2016, the company later launched its PlaySugarHouse.com online betting site in New Jersey. The company became Pennsylvania’s first legal online sportsbook. The company continued expanding, opening first online sportsbooks in Colorado, Indiana, and Illinois, and New York.

The online betting provider operates the sportsbook at Rivers Casino in Pittsburg and Philadelphia. The company also launched licensed online sportsbooks in Latin America. The company gained the title “Mobile Operator of the Year” during the North America Awards in 2019.

Rush Street continues to spread its fame by partnering with other competent land-based casinos. The partnership with the Little River Band of Ottawa Indians is expected to succeed. Casinos follow the trend of going online. Experts saw a changing behaviour among gamblers as gadgets and internet services rapidly develop.

Online services attract people of all ages because of its accessibility. People wanted more comfortable and faster access to services and entertainment, including online casinos.